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Table 4 Rate of soda consumption in relation to food advertisements a

From: Outdoor advertising, obesity, and soda consumption: a cross-sectional study

 

Incidence Rate Ratio

95% CI

Food Ad Percentage (in 10% increments)

1.06

1.03-1.09

Total Number of Ads

1.00

0.99-1.03

Demographic Control Variables

Female Gender

0.76

0.68-0.85

Education

  

  Less Than High School

1.18

0.89-1.56

  Some High School

1.61

1.29-2.01

  High School

1.32

1.15-1.51

  Some College

1.09

0.95-1.25

  College

1.00

-

Ethnicity

  Not Hispanic

1.00

-

  Hispanic

0.71

0.59-0.85

Race

  White

1.00

-

  Black

0.97

0.85-1.11

  Asian

0.42

0.30-0.58

  Other Race

0.85

0.72-1.01

  1. aModel also controls for age, age-squared (not shown).